THE LAUNCH OF G-STAR RAW X BURNA BOY SS24

G-Star RAW have teamed up with Burna Boy to forge a connection that goes beyond fashion. As the face of their latest SS24 campaign, the Grammy-award-winning artist brings an authentic edge to the brand along with a new line of clothing.

“Denim isn’t just fabric; it’s an extension of who I am. Like my music, it’s personal, a dialogue between me and myself,” says Burna Boy. “Every stitch, every fade tells a story. G-Star RAW gets that. They’re not about following trends; they’re about challenging norms, just like me. Our connection goes beyond fashion; it’s about pushing boundaries and embracing authenticity. So, why not ride the wave with G-Star RAW? It’s a match made in denim heaven.”

The Manor attended the launch event of this special collaboration in Johannesburg — capturing some of the best looks of the evening.