g-star x the manor

Introducing G-Star’s latest collection — meticulously crafted to keep you effortlessly stylish through sunny days to cooler nights. The collection features a refined mix of relaxed, breathable silhouettes and striking quilted denim, each piece engineered to make an undeniable statement. Visual artist and founder of The Manor, Trevor Stuurman, takes the lead in shaping G-Star’s latest collection through a bold editorial that channels the spirit of ‘90s hip-hop culture, where hair stood as a powerful emblem of identity, expression, and pride.

Hair, particularly in Black communities, has always been more than just style — it’s a statement. A symbol of heritage, resistance, and deeply personal expression, it defies aesthetics alone. In the ‘90s,iconic hairstyles like afros, braids, and fades challenged Eurocentric standards and celebrated Black identity with pride. These styles didn’t just reflect individuality; they carried historical significance, linking to African roots.

In the G-Star x The Manor collaboration, hair emerges as a potent visual motif — a seamless connection between fashion, self-expression, and cultural pride. This mirrors the boldness, individuality, and fearless spirit of the latest denim collection.

Credits:

Creative director: Trevor Stuurman 

Photography: Trevor Stuurman

Videographer: Theo Moetse

Producer: Neo Chabedi

Lighting Technician: Hlengiwe Lala

Lighting Assistant: Jeffrey Brkn

BTS Photographer: Michael Moyo

Hairstylist: Kelvin Takudzwa

Styling: Didintle Ntshudisane

Make-Up Artist: Khaya Mhleli

Model model: Khumo Morojele

Female Model: Tshedza Mashamba & Thabsile (FabulousModels.com)