A celebration of streetwear heritage

This past Saturday, adidas hosted a delectable lunch at Magugu House to celebrate streetwear heritage, underpinned by timeless footwear designs through the lens of three legendary franchises: The Taekwondo, Japan, and SL72. 

The event brought together fashion enthusiasts, creatives, and tastemakers, all while highlighting the intersection of sport, style, and culture that defines the adidas legacy. Guests were treated to an immersive experience with performances by Phola and Manana, blending contemporary street fashion with a nod to the classics. At the same time, Magugu House served as the perfect backdrop for meaningful conversations around identity, innovation, and the evolution of streetwear. The fusion of old and new continues to reinforce adidas’ place in both sneaker and street culture.

From the Taekwondo’s aesthetic that ranges from the edges of the sporting world to the frontlines of culture, to the low-in-profile Japan silhouette that offers a vintage yet contemporary look, and lastly, the SL 72 sneaker that can be paired with everything from tracksuits to wide-leg pants — guests arrived mixing and matching classic adidas pieces with unique personal touches — a true celebration of streetwear culture and its ongoing influence in fashion.

Scroll to see the full Style Diary from the afternoon