In conversation with Jakinda Boya

Johannesburg-based artist, Jakinda Boya’s latest solo exhibition at The Manor’s concept store and project space explores and critiques elitism and consumerism, not just in South Africa, but also within the global art world. 

Cash 4 Gold delves into the themes of value, aspiration, and exclusion within the socio-economic and cultural landscape of Johannesburg, the “City of Gold.” The phrase, often seen on signs around the city’s bustling CBD, speaks to a transactional culture where everything — dreams, identity, and survival — is up for exchange.

In an exclusive interview, The Manor had the opportunity to sit down with the artist in his studio to learn more about his latest oeuvre, the inspiration behind this body of work, and how Cash 4 Gold juxtaposes the aesthetics of luxury with the grit of urban life

Visit Cash 4 Gold at The Manor’s exhibition space and concept store at 44 Stanley, Johannesburg from 9:00 to 17:00 daily and 9:00 to 15:00 on Sundays and Public Holidays