owusu waa presents the art in threads

Owusu Waa presents The Art in Threads, a new collection and visual exploration of a woman who was never meant to blend in. At its heart is a love letter to the unconventional: the woman whose personality extends beyond the ordinary and who finds freedom in creating a world entirely her own.

Through a film set in a world constructed from paper, cardboard, straw and coconut, Owusu Waa reimagines familiar settings through an unexpected lens. A boat, a padel court and everyday scenes take on a surreal quality, blurring the lines between the familiar and the fantastical. It is a world that reflects the Owusu Waa woman: imaginative, unapologetic and unafraid to rearrange the familiar until it feels entirely her own.

Rooted in the heritage of the brand, The Art in Threads draws on the visual language of African craftsmanship and cultural expression. Straw mats, woven fans and Asafo flags become more than references; they are living elements woven into the film’s visual narrative. Tradition is approached not as something to be preserved behind glass, but as an evolving source of inspiration, movement and possibility.

The garments move through this world with the same sense of freedom, celebrating the relationship between craftsmanship, identity and self-expression. Each piece is made by hand, drawing from African heritage while embracing the individuality of the woman who wears it.

In its closing moments, the film makes a subtle distinction: while a bird escapes the pages of the story, the women remain. There is no need to leave this imagined world behind. It is theirs to inhabit, shape and celebrate.

With The Art in Threads, Owusu Waa invites us to embrace the unconventional, find beauty in the unexpected and dress for a life that doesn’t always have to make sense.

Production: Grey Area Studios Ghana

Producer: Baaba Arthur & Patrick Sampong

Creative Director: Baaba Arthur

Storytelling & Visual Aesthetic Development: Baaba Arthur & Nana Kwadwo Agyei Addo

Director: Dennison Osei

Assistant Director: Patrick Sampong

Cinematography & Color: Edem Adjah 

CGI, Composition, Editor: Dennison Osei

Project Manager: Baaba Arthur

Stylist: Kojo Affedzie

Models: Sharon Weesh, Napari Aisha , Eunice Afriyie

Puppeteer: Yovo Kojdo

Props: Victor Wendpanga

Production Assistants: Godfred Anane & Gertrude Akonnor

Music: “Peace on Earth” by Ebo Taylor